Kelly Clarkson

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A display inside a Brooklyn curiosity shop, illustrating the Art of Play store at the center of the Kelly Clarkson controversy
Kelly Clarkson · Viral marketing

Kelly Clarkson’s Art of Play Dispute Became Free Marketing—But Did It Work?

A viral dispute involving Kelly Clarkson and Brooklyn shop Art of Play delivered extraordinary attention—but also showed why publicity is...

Oct 15, 2026 4 min read